Twinkies Do Not Last Forever

Yesterday, privately held Hostess Brands Inc. filed for Chapter 11 Bankruptcy protection. I guess this debunks the urban legend that Twinkies have an infinite shelf-life.

Regardless of legacy union and pension costs, it just goes to show us all that even deeply engrained organizations such as Hostess can fall.

In case you were wondering:

• Nearly 36 million packages of Twinkies were sold in the year ended Dec. 25, down almost 2% from a year earlier

Read "Twinkies Maker Hostess Files for Chapter 11 Protection" from the Wall Street Journal here.