Changing the Game

So, you think you're on the cutting edge..

You think your product/service/message is going to change the world.. well, the minute you think that this sort of thing happens..



Now, imagine what Microsoft, HP, and Lenovo are thinking...

FastCompany recently profiled Jeff Han who developed the computer being profiled above.. pretty much on his own...

Who's out there, in a garage somewhere, waiting to destroy your business model...

How Were They To Know..but...

My parents had to wait for the evening news to get their information. Nowadays, 24 hours a day, I get CNN Breaking News articles sent to my BlackBerry instantly..

The times have changed.. and it's up to organizations to understand how things have changed, and adapt.. quickly...

This morning, I received my last (my subscription is running out..) issue of Mental Floss magazine. It's a great magazine, but I have too many other things to read.. so for now.. I'll pass..

First of all, it's the January - February issue.. and I received it on January 12th.. hmmmm...

Second, it had an editorial error (how were they to know..)

The cover article is "Where Are They Now?" and it listed 26 things (A-Z) that aren't in the news daily.. you know Acid Rain.. The Bubble Boy... etc...

Anyway, when it got to G.. guess what they used.. Gerald Ford...It starts with a little section called "Celebrity Profile" and then it goes on to "Recently Spotted" and here's the quote:

"Still being alive..."

Yikes...

Most of us knew.. on December 26, that he passed away..

And yes, as a former marketer, I know all about press time, etc.. but there's a great example of a changing industry..

Don't get caught...